The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and …

Some of the pages on your website might not be linked to any other page. These are referred to as "orphaned pages," and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. When it comes to …

The larger or higher-resolution an image, the more data is needed to load the image file. Each new image will slow load times further, so ensure your image files are kept as small as possible and the dimensions of your images are only as large as your site requires them …

Other consumers handle (touch) and read (see) a coupon offer. If there is any confusion at all we can follow Googl's own advice here, which is to make sure other sites link to yours. Domain Authority is used as a predictive measure for PageRank, Google's proprietary algorithm that plays a …

Nobody has unlimited patience these days. Think quality rather than quantity, and again, ask yourself whether your prospects are likely to see and click on this link. The consumer's self-concept of being cosmopolitan, sophisticated, and modern can be enhanced when buying a global brand. I'm not a big fan of …

You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. Many times, malicious web users or even bloggers …

You're going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong direction as far as search results go. Log in and observe for a few days to get a …

After all, if the answer to a question can be supplied directly in Google, why would the user then click through to another website for the same information? Search Engine Optimisation (SEO) is a beneficial tool for businesses looking to market their products and services. SEO trends have been consistently …

Google's PageSpeed Insights or Chrome Lighthouse Audits. These strategies apply to the ingredients in the marketing mix and include all positioning, differentiation, and branding strategies. Developing engaging content is one of the most important things you can do to optimize your website. I couldn't begin to think I could afford …

You'll never know if you don't go back and do a content audit to see which pieces perform best, and which were the worst. Standardized global brands also allow for the transference of best practices from one country to another. Know where and how to use keywords in your content …

People don't read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page. Avoid adding unnecessary extensions at the end of URLs. Digital technology makes it possible to send ads to individuals that have visited a brand's website …

The markup languages have become more important to SEO. Integrated Marketing Communications programs are built on this foundation, as are the other elements of the promotional mix. What's the first thing you do when you have a question? Recently, I came across these interesting classic rocking horses . Have you seen …

From my perspective, on-page optimization also refers to critical planning steps like understanding your niche, keyword research, and web strategy. I liken search marketers to ancient resting ram sharks who had to constantly move throughout the ocean to survive. If a page ranks well and Google finds it a manipulative …

Even if the feedback is negative, responding to it in a tactful manner can act as great marketing! Create a list of the different web pages and rank them in order of importance, this will then give you an opportunity to plan when to post your content. There is a …

If you can't handle the volume of leads and sales then opportunities will be lost and customers let down. The added benefit of SEO is that it is long lasting, provided that it is content- and web user-centric. Some evergreen content lasts forever. A lovely present would be one of …

If you want to get high rankings, include your keyword on the web page. Don't forget fundamental things such as making sure that your website is mobile-friendly, meta descriptions, etc. This requires sound SEO expertise. On-site optimization refers to holistic sitewide activities. I'm on the lookout for an incredible G …

Putting up numerous links can be confusing for the readers and it doesn't even look clean either. Try to use them sparingly and not make it difficult for your readers to choose which link would be helpful for them. The page title and URL are two of only a small …

To truly exist, a site needs steady traffic and a track record of providing good information. Link farming, buying links, getting links from any site (not just your niche), aggressive link building with low quality spun content, link exchanging, etc. are all considered bad and unethical ways of creating backlinks …

Today's web user demands more from websites. Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of …

Content that has been created with the best SEO practices will fly straight up Google's rankings and what's more, will help other pages to stay high in a Google search.- It's great getting to the first page of a Google search, but can you stay there? Reaching business decision makers …

Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out …

Would you let someone without experience design your ads, dress your store window, serve customers, buy goods from vendors, or negotiate contracts? Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. Communicating with prospective customers …