The solution to this problem is exactly what you would expect: ensure that product descriptions fed to 3rd party sites are different than what is placed on your eCommerce website. Duplicate content isn't necessarily a bad or wrong thing, apart from in the above example where it's just straight up …

And while there's something to be said for hustling, nothing replaces relationships with other humans. When your target audience uses organic search results, they want to take the first company that comes up top because it is the most attractive option. Are you aware that Lucy Hall is a common …

Domain authority growth is an indication that you're building positive momentum with the number and diversity of links you build to your site, and you can calculate that figure using Moz's Open Site Explorer or a similar tool.If your domain authority becomes stagnant or starts to decline, it's a …

Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it's taking into account the context in which a link appears. Choose the right file format. PNGs are my favorite for screenshots. More and more young people …

Think of something that will set you apart from all of your online competitors and tell in complete detail what it is. Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure …

At the risk of over-generalization, engineers like technically focused message boards or blogs where users discuss product features, preferably on sites with technical credibility. For the results to be strong, the search engine has to be completely confident in what you do and where you do it. Have you considered …

Search engine optimization or SEO is the practice of structuring the website, as well as other parts of the web, to instruct search engines what you accomplish and who you are. Eventually, you'd identify a handful of "target" keywords to use in your campaign (picking ones with the highest search …

You aren't the only company in your industry currently jockeying for a top spot in Google's search results. Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. Your title tag on the SERPs will induce your click-through-rates. Let's see how …

Firms offer permission marketing programs on the internet, by telephone, or through direct mail. Thinking in terms of the user, a category with only 1-3 products usually doesn't provide the greatest browsing experience. One way of increasing traffic to your website is by creating enough backlinks. With so many blogs …

Company blogs have been proven again and again to do wonders for businesses. Among other things, having a company blog will improve your SEO and allows you to become seen as an expert in your field. Domain authority is more insightful than PageRank because it's measured on a scale of …

The ultimate goal of any marketer is to create a diverse range of high quality backlinks from various credible sources. But not all marketers tend to achieve this pinnacle. It takes time and patience and a lot of strategizing and in the end it is never that straight forward and …

Nobody has unlimited patience these days. Think quality rather than quantity, and again, ask yourself whether your prospects are likely to see and click on this link. The consumer's self-concept of being cosmopolitan, sophisticated, and modern can be enhanced when buying a global brand. I'm not a big fan of …

You're going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong direction as far as search results go. Log in and observe for a few days to get a …

The markup languages have become more important to SEO. Integrated Marketing Communications programs are built on this foundation, as are the other elements of the promotional mix. What's the first thing you do when you have a question? Recently, I came across these interesting classic rocking horses . Have you seen …

If you can't handle the volume of leads and sales then opportunities will be lost and customers let down. The added benefit of SEO is that it is long lasting, provided that it is content- and web user-centric. Some evergreen content lasts forever. A lovely present would be one of …

If you want to get high rankings, include your keyword on the web page. Don't forget fundamental things such as making sure that your website is mobile-friendly, meta descriptions, etc. This requires sound SEO expertise. On-site optimization refers to holistic sitewide activities. I'm on the lookout for an incredible G …