We've reached a tipping point when it comes to 301 redirects

Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it's taking into account the context in which a link appears. Choose the right file format. PNGs are my favorite for screenshots. More and more young people …

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Actionable tips on CTR and Pinterest

Think of something that will set you apart from all of your online competitors and tell in complete detail what it is. Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure …

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The ugly truth about metrics

SEO and content marketing go hand in hand. You should also take the competition into account and choose the perfect balance between the most searched keywords and those with less competition. What happens when you search for SEO York for instance? Increase New Processes to your optimized content by sharing …

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Who else wants to enjoy plugins

You'll never know if you don't go back and do a content audit to see which pieces perform best, and which were the worst. Standardized global brands also allow for the transference of best practices from one country to another. Know where and how to use keywords in your content …

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