Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it's taking into account the context in which a link appears. Choose the right file format. PNGs are my favorite for screenshots. More and more young people …

Think of something that will set you apart from all of your online competitors and tell in complete detail what it is. Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure …

The truth about SEO marketing is, people are hiring you because they need the site to be optimized about SEO, and often, it doesn?t take much to learn this. Duplicate content can kill SEO faster than a mosquito bite in summer. A modern url shortener is focused on embedding …

SEO and content marketing go hand in hand. You should also take the competition into account and choose the perfect balance between the most searched keywords and those with less competition. What happens when you search for SEO York for instance? Increase New Processes to your optimized content by sharing …

It can affect a website negatively if too many Google AdSense links or too much advertising is placed in the visible area of the page. Google still relies on keywords to help it understand the subject matter of various pages and websites. Play hard with outdoor fitness equipment designed for …

Promoting your site in social media is a powerful way to grow and engage with your audience. By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. Web crawlers crawl …

You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. Many times, malicious web users or even bloggers …

You're going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong direction as far as search results go. Log in and observe for a few days to get a …

You'll never know if you don't go back and do a content audit to see which pieces perform best, and which were the worst. Standardized global brands also allow for the transference of best practices from one country to another. Know where and how to use keywords in your content …