You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. Many times, malicious web users or even bloggers …

You're going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong direction as far as search results go. Log in and observe for a few days to get a …

You'll never know if you don't go back and do a content audit to see which pieces perform best, and which were the worst. Standardized global brands also allow for the transference of best practices from one country to another. Know where and how to use keywords in your content …